October 12 was National Farmers Day and it recalled for me the time an NTCA member was making a passionate plea with a Hill staffer on the role that broadband plays in rural America and how that use of technology feeds into a more robust agriculture economy. He was stopped in his tracks when the staffer informed him that most of what he was saying was irrelevant because food actually comes from a store. Hmmmm. It sounds like there is more work to do on educating folks so I never like to miss an opportunity to share that food actually originates somewhere other than a store, or from the truck that transported the product, or the production plant and usually started out somewhere on a farm or ranch in rural America.
NTCA has long appreciated our friendship and partnership with agriculture groups across the country as we explore together the power that smart agriculture has in bringing expanded production capacity to markets. I also serve on one of the FCC’s Broadband Deployment Working Groups with John Deere folks, so Broadband in agriculture seems to be top of mind on a weekly basis.
So farmers, as someone who truly enjoys her food, my sincere thanks for all you do, including (even with tech advances) getting up before the sun rises every day.